Beijing, from June 28 to June 30,2012, Ingersoll Rand Industrial Technologies mining tools, mining pumps and material handling products all appeared at 2012’ the 8th International Coal Equipment and Mining Technical Equipment Exhibition. The theme was ‘Science and technology innovation, Safe production promotes development, Exchanges and cooperation make in new platform’. The campaign helps to enhance the technological development of China coal mining equipments. Compared with previous exhibitions, Venue 7 and Venue 9 were enabled this year, and the whole area was extended to 48,000 square meters. The number of exhibitors was more than 800 and registered visitors reached 80,000.
Ingersoll Rand exhibition booth located in Venue 1 which was opposite to the front gate entrance. On the red carpet of the entrance, viewers were leaded by the floor stickers which were marked Ingersoll Rand and information of the booth. It’s a spectacular branding promotion as Ingersoll Rand was the only company that marked floor stickers! Main color of Ingersoll Rand booth was red this time, so Ingersoll Rand was so conspicuous and stood out among other nearby blue exhibition booth and makes many viewers stopped and took photos. Moreover, print advertisement of Ingersoll Rand Industrial Technologies coal and mining products was published on the front title page of the exhibition magazine with a full page. And the introduction of Ingersoll Rand and its products were published on the International Coal official website. Both previous media promotion and branding support during the exhibition were fully prepared.
The display of Ingersoll Rand booth has been separated into three areas, one for mining tools, one for mining pumps and piston pumps with packages, another for material handling’s hoist and winch. Considering the safety, efficiency and reliability, it’s easy to see that it’s the best choice to use Ingersoll Rand mining products and it can meet different users’ needs in all kinds of fields.Ingersoll Rand will continue offering users products and service, creating technologies and help clients to create maximum profits. Holding the idea of ‘Qualities sources from profession’, Ingersoll Rand will still be the leader and show new direction in the fields of Industrial Technologies!